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Pilsner Launches Search For UK Master Bartender


Pilsner Urquell has launched its search for the Pilsner Urquell UK Master Bartender.

The winner will go on to compete for the title of Pilsner Urquell International Master Bartender of the Year in the Czech Republic.

The licensee of the winning premises will also atend the awards ceremony and visit the brewery in Pilsen.

The competition, which is free to enter and open to all draught stockists of Pilsner Urquell, tests bartenders’ knowledge of Czech lager history and the storage, pour and presentation standards of the beer.

Bartenders must pass two paper-based modules at 80% or above for a reward of £40-worth of Amazon vouchers.

Applicants will also be mystery shopped and those that pass will receive a £10 voucher.

The top 10 bartenders found through the assessments will attend the national final to be held in September.

“The Pilsner Urquell Master Bartender programme recognises those who have a passion for Pilsner Urquell and a thirst for knowledge,” said trade marketing manager for Miller Brands Gilllian Loudon.

“It is a successful initiative and one that we are proud to have introduced to the industry.

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Sunday, December 17, 11:26 pm

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