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Shot Spirits Corporation Set to Increase Revenue Through New Products and Expanded Distribution for 2010


Shot Spirits Corporation (Pink Sheets: SSPT) is pleased to announce that the Company looks forward to a prosperous 2010, following a successful year in 2009 in which the Company experienced an increase in production and revenue. During the year, Shot Spirits acquired its wholly owned subsidiary GuestMetrics, Inc. The immediate impact of the acquisition was felt as the Company witnessed an increase in revenue, assets and added value for its shareholders.

Over the past year, GuestMetrics, Inc. signed agreements to sell data to Pernod Ricard, Republic National Distributing Company, in addition to the premier beer importer in the United States and several billion dollar financial institutions. In addition, the Company successfully negotiated a contract extension with the largest wine supplier worldwide. These companies utilize GuestMetrics data to analyze sales trends and consumer behavior in the hospitality industry. The Company continued to expand its restaurant, bar and hotel footprint signing accounts such as the largest T.G.I. Friday’s franchise operator, a $13 billion hotel chain, in addition to hundreds of independent and regional operators. These companies utilize the GuestMetrics enterprise reporting tool to help them manage their business through a portal that provides quick and easy analytical reporting. GuestMetrics is launching an aggressive sales and marketing campaign to sign additional national accounts to its enterprise reporting tool, expand its market presence in the top 15 markets and close additional data contracts with Tier 1 and Tier 2 beverage alcohol suppliers. It will also pursue food suppliers through its existing partnerships. As part of this campaign, GuestMetrics will introduce new products offerings throughout the course of the year.

The Company’s other wholly owned subsidiary, Shot Spirits International, will continue its growth as an innovative beverage company focused on new products and packaging for the on-premise and off-premise market place in 2010. The Company will execute a new marketing campaign to generate distribution and revenue. In addition, it will focus on expanding into new markets and increasing the Company’s brand recognition.

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Saturday, December 16, 5:27 am

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