Categorized | Announcements, Beer, News

Tuborg Announced As Official Beer Of NME Awards 2010


Tuborg has been named as the new official beer of the Shockwaves NME Awards, replacing Wells & Young’s Red Stripe.

The Carlsberg UK brand can now justifiably be called the undisputed champion of live music, with a massive portfolio of music sponsorships to its name.
Paul Davies, director of brands at Carlsberg UK said: “The NME awards and Tuborg are a natural fit. The awards are the most sought after in British music, and Tuborg has become synonymous with the UK music scene. It can now officially be called the official beer of live music.”

Jonathan Boakes from the NME said: “We are delighted to have signed up Tuborg as the official beer partner of the Shockwaves NME Awards and as sponsor of the Best Live Band award.

“The brand is a massive supporter of live music and we are looking forward to it being part of the biggest rock and roll event of the year.”

The one-year deal means that Tuborg will be the official beer of the Awards and accompanying live activity including the nationwide Shockwaves NME Awards Tour and Shockwaves NME Awards Shows held in London’s top live music venues in the build up to the main event on 24 February.

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Friday, January 19, 1:29 pm

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