Halewood International is looking to entrench its position in the spirits category with the launch of four major new brands.
The company said it hopes Don Cruzado Tequila, Di Cassini Sambuca, Ponticelli and Peach Amore will capitalise on the "growing sub-sections of the UK spirits market".
Don Cruzado Tequila - available now - is a full bodied Mexican Tequila made with agave hearts, which will complement the existing range.
Halewood added that the growing Tequila market is worth around £60m annually.
Di Cassini is a genuine Italian Sambuca and is due to be launched at the end of March.
Ponticelli is a lower ABV Sambuca style drink that Halewood described as "perfect" for mixing, which will also launch at the same time, offering consumers a lighter alternative to authentic Sambucas, and will be available at a "credit crunching" price. Halewood added that the Sambuca market, which is also growing, is worth £179m annually. [...more]
Former Caledonian Brewing director Martin Kellaway and former Tetley head brewer Ian Smith have teamed up to open their own brewery.
Named the WharfeBank Brewery, it is a converted paper mill located in picturesque Wharfedale, north of Leeds.
Smith will brew three core beers - Slingers Gold (3.9% abv), Tether Blond (4.1%) and CamFell Flame (4.4%).
The beers are currently brewed at Kellaway's cask brew pub, the Fox and Newt in Leeds, alongside the Fox Beer Company range of ales.
The 20-barrel brew plant will have a capacity of 100 barrels a week. Production is expected to start in April. [...more]
Carlsberg stockists can get a free case of branded glasses for every one they order next month, as part of a company campaign promoting the importance of branded glassware.
The brand is also launching branded half pint glasses into the on trade after demand from licensees.
Carlsberg UK found that serving beer in branded glassware led to a 14% increase in beer sales and a potential increase in profit margins - 37% of drinkers said they would pay more for a pint in a branded glass. [...more]
Top golfer Marc Warren has signed a new sponsorship deal with Highland Spring.
The Scottish European Tour player, 28, is the latest "sporting ambassador" for the water brand.
As part of the deal, the Highland Spring logo will feature on Warren's golf bag as he competes around the world and he will drink the water as part of his regular dietary regime.
Sally Stanley, marketing director at Highland Spring, said: "Marc's considerable career achievements have positioned him at the top of his game and he will be a fantastic brand ambassador for Highland Spring. [...more]
Coca-Cola Enterprises' brand Diet Coke has launched a new on-pack promotion.
As part of the multi-million pound brand campaign, packaging of the entire range has undergone a makeover and it has formed partnerships with popular magazines and a leading fashion website.
Coca-Cola hopes these changes will make the brand more appealing to fashion and beauty-conscious consumers.
As part of the Know the Look on-pack promotion, consumers can win free copies of More, Heat, Grazia and Closer magazines when they buy two-litre bottles and multipacks of six, eight, ten, 12 and 15 cans.
Selena Taylor, trade communications manager at Coca-Cola Enterprises, said: "We're incredibly excited about this promotion and it's fantastic to be able to offer consumers such amazing prizes." [...more]
PepsiCo's has launched AMP Energy Juice, a 100 per cent juice that has the same power as the other drinks in the AMP Energy family.
The soft beverage is now being sold in convenience stores and at grocery retailers across America.
It is available in 12-ounce single serving re-sealable bottles in a number of flavours, including Orange and Mixed Berry.
AMP Energy Juice includes vitamins B and C and also contains taurine, ginseng and guarana.
Britvic is increasing the size of its bag-in-box format, used for post-mix draught carbonate serves.
The bags in boxes for the entire Britvic carbonate range, including Pepsi, will now come in a 12 instead of 10-litre format. The company confirmed this would result in a price increase, but said it could not yet comment on how much it was likely to be.
"We have introduced a new 12-litre bag-in-box for our carbonates range, which will replace the 10-litre format," confirmed Paul Linthwaite, Britvic on-trade business unit director. [...more]
A US Federal Court has ordered a halt to the sale and production of a line of fruit-flavored rums whose bottles were alleged to be "confusingly similar" to the flavored rum - Malibu.
The order, issued by the US District Court for the Southern District of New York, upheld a lawsuit filed in March 2009 by Pernod Ricard USA. The suit successfully claimed that White Rock Distilleries had engaged in "trade dress infringement and...deceptive acts and practices" by marketing its line of Barbarossa, Baroca and Jack flavored rums in opaque white bottles that have become synonymous with Malibu rum.
As part of a settlement of the litigation, White Rock acknowledged "the validity and strength of the Malibu Trade Dress, including but not limited to the white color of the bottle." Accordingly, White Rock consented to entry by the Court of a permanent injunction banning White Rock from manufacturing, marketing or selling its flavored rums, or any other distilled spirit, in "a white bottle" or "in any bottle using a palm tree and sun design that is substantially similar to the Malibu palm tree and sun logo." The Court also ordered White Rock to pay legal fees incurred by Pernod Ricard USA in connection with the dispute. [...more]
Veuve Clicquot has taken the uncertainty out of the process of ageing vintage champagnes with its recently launched Cave Privée Collection.
The February launch is the first of a limited edition range of selected vintages to be released when cellar master Dominique Demarville is happy that they have reached their peak of condition and are ready for drinking.
The inaugural selection consists of a 20 year-old Brut Millésime 1990, the 1980 vintage and rare Rosés from 1989, 1978 and 1975. Each is available in 75cl bottles and larger formats. [...more]
Anthony Berry, the former chairman of the famous wine and spirits merchants, Berry Bros & Rudd died on February 23, aged 94
Berry Bros & Rudd, the well known wine and spirits merchants based in St James’s London, has announced that its former chairman, Anthony Berry has died.
He served in the Royal Navy during the Second World War and became Berry’s chairman in 1965. His son, grandson and great nephew still work in the company. [...more]
Coca-Cola India and Reebok are to sponsor the Hero Honda International Field Hockey World Cup 2010.
Reebok has been named as the tournament's Official Apparel Partner and Coca-Cola India will be its Official Beverage Partner.
Coca-Cola India will provide a range of beverages to all of the teams playing in the competition and will also provide drinks in the World Cup's VIP Lounge and Media Centre.
Atul Singh, president and chief executive officer at Coca-Cola India, said: "Coca-Cola India has always believed in promoting a healthy, active lifestyle through sports and has had a long term association with various sports globally."
Volunteers at the Major Dhyan Chand National Stadium, in which the competition is being held between February 28th and March 13th, will all wear Reebok T-shirts. [...more]
Beverage company Bavaria officially launched its new Fogel HFC gas-free ecological fridges at the Barranquilla Carnival, which took place in Colombia earlier this month.
The Colombian subsidiary of SABMiller plc replaced 11,000 fridges throughout the country in 2009 with new energy-efficient models.
This year, it is gradually installing even more of these fridges, which do not have a negative effect on the ozone layer.
The company said that it could take around seven years until all fridges in the country are swapped with environmentally-friendly versions.
According to Bavaria, a regular fridge uses an average of 264 watts per hour, whereas the new fridges it is using consume less than a regular 100W home light bulb does.