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Brewdog ups Stakes in World’s Strongest Beer Battle


Controversial Scottish brewer Brewdog has reclaimed the title of world’s strongest beer from its German rivals.

German brewers Schorschbräu briefly held the record after releasing its 40% Schorschbock just two weeks ago, taking the record off Brewdog’s Tactical Nuclear Penguin.

Brewdog has now hit back with a 41% abv quadruple IPA called Sink the Bismarck!, priced at £40 for a 330ml bottle and is only available from the brewer’s website.

The brewer has been fighting a running battle with drinks industry watchdog Portman Group and health lobbyists over the strength and packaging of its beers.

“As a company responsible consumption and better education about beer is ingrained in all we do,” said co-founder James Watt.

“Beer has a terrible reputation in Britain, it’s ignorant to assume that a beer can’t be enjoyed responsibly like a nice dram or a glass of fine wine. A beer like Sink the Bismarck! should be enjoyed in spirit sized measures.”

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Monday, January 22, 12:13 am

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