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Brewdog ups Stakes in World’s Strongest Beer Battle

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Controversial Scottish brewer Brewdog has reclaimed the title of world’s strongest beer from its German rivals.

German brewers Schorschbräu briefly held the record after releasing its 40% Schorschbock just two weeks ago, taking the record off Brewdog’s Tactical Nuclear Penguin.

Brewdog has now hit back with a 41% abv quadruple IPA called Sink the Bismarck!, priced at £40 for a 330ml bottle and is only available from the brewer’s website.

The brewer has been fighting a running battle with drinks industry watchdog Portman Group and health lobbyists over the strength and packaging of its beers.

“As a company responsible consumption and better education about beer is ingrained in all we do,” said co-founder James Watt.

“Beer has a terrible reputation in Britain, it’s ignorant to assume that a beer can’t be enjoyed responsibly like a nice dram or a glass of fine wine. A beer like Sink the Bismarck! should be enjoyed in spirit sized measures.”

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Sunday, August 20, 11:44 am

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