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Bud Light Is The Official Beer Sponsor for Salsa Fest Atlanta

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Lanza Group, LLC, proudly announces Bud Light as the official beer sponsor of Salsa Fest for 2010. An outdoor Salsa festival celebrating Latino culture, music and food, Salsa Fest takes place on Sunday, March 21, 2010 from 12 P.M. to 7:00 P.M. at Turner Field.

“We’re excited to have Anheuser-Busch sponsor Salsa Fest,” said Ralph E. Herrera, President of Lanza Group, LLC. “We thank them for their strong continued commitment to the Hispanic community here in Atlanta.” Bud Light has also sponsored Lanza Group’s annual Cinco de Mayo celebration, Fiesta Atlanta.

Salsa Fest is partnering local Atlanta salsa groups, Paso Fino, SalsAtlanta, Hotlanta Salsa, and Salsa ATL. These dance groups will present short dance lessons and exhibition performances throughout the day. Local DJs and salsa bands will also be entertaining the crowds all afternoon on the main stage. To enjoy throughout the day, Salsa Fest will have a dance floor for salsa performances and for the general public.

The inaugural Salsa Fest is expected to attract participants from throughout the metro area to the first outdoor spring event of the season!  Tickets will be $10 for regular admission, $8 for college students with valid ID, and a special ticket price of $15 for admission plus one ticket voucher to a regular season Braves game, Sunday through Thursday.

About Lanza Group:

Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi-cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta’s official Cinco de Mayo celebration — Fiesta Atlanta, as well as Georgia’s Hispanic Heritage Month kick-off celebration, Fiesta Georgia.

About Anheuser-Busch

Anheuser-Busch’s support of the Latino community dates back more than a century and currently includes sponsorships of the Mexican National Soccer Team and Chivas.  In addition to marketing programs, the company supports approximately 400 community-based, local and national Latino organizations with contributions totaling nearly $50 million during the past two decades.

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