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Carlsberg Market share up on Wetherspoon Deal


Carlsberg’s deal to supply 750 JD Wetherspoon pubs helped it increase market share in the UK.

The Danish brewing giant said that it had “performed particularly well” in the UK market in 2009. Despite a declining beer market -down around 4% – Carlsberg gained both volume and value share in both the on and the off-trade.

Overall it increased its market share by 110 basis points to 14.4%. Profits improved as a result of volume growth and cost cutting and efficiency initiatives.

Carlsberg replaced Coors as the chief lager supplier to Wetherspoon in September last year.

“The positive trend accelerated in the latter part of 2009 fuelled by the impact of the JD Wetherspoon contract, strong off-trade execution and the inclusion of the super-premium San Miguel brand in the Carlsberg portfolio,” it said.

Overall, Carlsberg delivered an operating profit of DKK 9.4bn – up from DKK 8bn in 2008. Beer volumes increased 6% overall to 116.0m hl. Net revenue declined by 1% to DKK 59.4bn. Net profit was up to DKK 3.6bn from DKK 2.6bn in 2008.

“For 2010 profitable market share growth through accelerated initiatives on brands and innovations will be a top priority as well as continuing our focus on efficiency improvements,” said CEO Jørgen Buhl Rasmussen.

“While we expect consumer dynamics to be challenging in 2010, we also see many opportunities to strengthen our position in key markets.”

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Monday, January 22, 5:47 am

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