Coca-Cola India and Reebok are to sponsor the Hero Honda International Field Hockey World Cup 2010.
Reebok has been named as the tournament’s Official Apparel Partner and Coca-Cola India will be its Official Beverage Partner.
Coca-Cola India will provide a range of beverages to all of the teams playing in the competition and will also provide drinks in the World Cup’s VIP Lounge and Media Centre.
Atul Singh, president and chief executive officer at Coca-Cola India, said: “Coca-Cola India has always believed in promoting a healthy, active lifestyle through sports and has had a long term association with various sports globally.”
Volunteers at the Major Dhyan Chand National Stadium, in which the competition is being held between February 28th and March 13th, will all wear Reebok T-shirts.
The sports clothing company has also created fan T-shirts, which are to go on sale at the stadium during the tournament.
Earlier this month, a Coca-Cola Company-owned state-of-the-art Analytical Services Center was inaugurated in Pune, India.