Coca-Cola has launched sporting uniforms made of recycled bottles, which are being used at the Winter Olympics in Vancouver, Canada.
The uniforms made up of 120 used plastics bottles, is part of the company’s initiative to create its first ever zero waste, carbon-neutral sponsorship at the Games.
The drinks giant is also collecting all the PET bottles used at the Games via more than 800 barrels across the venues.
The company is using hydrofluorocarbon (HFC)-free coolers and a fleet of hybrid carts and delivery vehicles to reduce greenhouse gas emissions.
In partnership with Waste and Resources Action Programme (Wrap), Coca-Cola is establishing 80 Recycle Zones in the UK by 2011, the company said.