Categorized | Announcements, New Products, News, Non-Alcoholic

Diet Coke launches new on-pack promotion

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Coca-Cola Enterprises’ brand Diet Coke has launched a new on-pack promotion.

As part of the multi-million pound brand campaign, packaging of the entire range has undergone a makeover and it has formed partnerships with popular magazines and a leading fashion website.

Coca-Cola hopes these changes will make the brand more appealing to fashion and beauty-conscious consumers.

As part of the Know the Look on-pack promotion, consumers can win free copies of More, Heat, Grazia and Closer magazines when they buy two-litre bottles and multipacks of six, eight, ten, 12 and 15 cans.

Selena Taylor, trade communications manager at Coca-Cola Enterprises, said: “We’re incredibly excited about this promotion and it’s fantastic to be able to offer consumers such amazing prizes.”

Those who buy 330ml and 500ml cans of Diet Coke can also receive a £5 voucher, which can be redeemed on any £20 purchase from ASOS.com.

As part of this promotion, someone will win a £100 outfit from ASOS.com in a prize draw every 30 minutes.

Earlier this month, Coca-Cola Enterprises announced that Powerade had launched an on-pack promotion, offering consumers the opportunity to win a training experience at either a football camp in South Africa or elite rugby camps at Twickenham and the Millennium Stadium.

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Friday, December 15, 4:36 am

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