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Everards Launches white tiger competition


Leicestershire brewer Everards is launching a tiger spotting competition in celebration of the Year of the Tiger and the Chinese New Year.

Eagle-eyed customers should look out for a white tiger replacing the regular orange tiger on Tiger Best Bitter pump clips.

The new pump clip will move between the Everards 170-strong pub estate over the next year.

Monthly winners will be entered into a prize draw at the end of the Year of the Tiger to win £500-worth of experience day gift vouchers and a tour of Everards’ Castle Acres brewery.

“We are really excited about introducing the white tiger pump clip and hope our customers have a lot of fun on their tiger spotting expeditions,” said marketing manager Erika Hardy.

The brewery is also looking for pubs to submit their Tiger-inspired chalkboard creations through the Everard’s Facebook page.

All national pubs stocking Tiger Best Bitter are eligible.

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Monday, January 22, 6:08 am

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