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Foster’s Group And Grupo Modelo Extend partnership


Foster’s Group and Grupo Modelo have extended the partnership that they have held for the past 22 years to sell and market Corona Extra in Australia.

Corona Extra is brewed by Grupo Modelo and is Mexico’s leading exported beer.

The beverage is the seventh largest beer brand by value in the Australian market, according to the Foster’s Group.

Carlton and United Breweries (CUB) distribute many beer brands in Australia, including Corona Extra.

“Corona is a lead brand in the CUB portfolio and we’re delighted to cement our partnership with Grupo Modelo,” said Ian Johnston, chief executive officer at Foster’s Group.

He said that the company values the new agreement and is “proud to have built the Corona brand into Australia’s favourite imported premium beer”.

Back in December 2009, Grupo Modelo announced it was suing a unit of wine and spirits maker Constellation Brands due to a dispute over marketing expenses.

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Sunday, December 17, 4:12 am

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