Categorized | News, Wines

Henkell Adds A Sparkle To Winter Olympics

henkell-trocken-wine

Guests and athletes at the German Hospitality House at the Vancouver Olympic Games this month will be toasting any German medal winners with Henkell Trocken.

The sparkling Sekt’s producer, market leader Henkell & Söhnlein, has been awarded exclusive pouring rights for fizz at the country’s base on the Simon Fraser University Harbour Centre Campus from 11-27 Feb.

Henkell Trocken will also be served at all the German team’s international receptions and celebrations in Vancouver and the German Hospitality House’s satellite location in Whistler.

“The association with Henkell dates back to 1992 and athletic successes were also celebrated with Germany’s most exported sparkling wine in the German Hospitality House in Beijing,” said a company statement.

Henkell Trocken is already well established in Canada, in 2009 maintaining its status as the country’s highest selling imported sparkling wine, according to the company.

pixelstats trackingpixel

Tags | , , ,

Comments are closed.

FEATURED BRIEFINGS
Vacation in a Bottle launches in Seattle

Vacation in a Bottle launches in Seattle

‘RELAXATION BEVERAGES’ FIGHT FOR SHELF SPACE AT SEATTLE RETAILER FROM NORTH END TO WEST SEATTLE (DALLAS, Texas) July 15, 2010 – Step aside, Coke and Pepsi. Relaxation drinks are heading to the frontlines of a new beverage war in Seattle. The battle lines are being drawn in Seattle grocery and convenience ...

Read More

Interview with C Dean Metropoulos about Pabst

C Dean Metropoulos being interviewed about his Company's acquisition of the Pabst business and Brands. This will commence what may be the most dynamic phase of  the brands history to date. Look out for more Pabst Blue Ribbon, Schlitz, Old Milwaukee, Rainier, Old Style and Lone Star on the shelves. As ...

Read More

Pabst under new Ownership

Pabst under new Ownership

Family-owned investment firm sees potential for brands Pabst Brewing Company, the third-ranked brewer in the US with a portfolio of once market leading and now underinvested brands, has been bought by a private investor for an undisclosed sum. C Dean Metropoulos & Co has entered the world of ...

Read More

Coors Light beer Brand To Be Launched in Russia

Coors Light beer Brand To Be Launched in Russia

North American beer firm Molson Coors Brewing Company has revealed its plans to penetrate key overseas markets in a push to increase its global presence. The brewer will launch one of its flagship brands, Coors Light, in Russia, the world's fourth-largest beer market. A spokesperson for the ...

Read More

GlaxoSmithKline plans US launch for Lucozade

GlaxoSmithKline plans US launch for Lucozade

Global conglomerate GlaxoSmithKline (GSK), which owns the beverage brand Lucozade, has announced its plans to launch the energy drink in the US. According to The Times, the drugs giant is currently in "advanced" talks with a prospective distributor to introduce the range to US markets. The move ...

Read More


Search by Tag

Get Adobe Flash playerPlugin by wpburn.com wordpress themes