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Merrydown Cider Is Revamped


Merrydown cider has been revamped to give emphasis to its premium ingredients.

The cider’s new front label also highlights Merrydown’s position as a cidermaker for more than 60 years, while its apple flavour is emphasised with images of traditional apple pickers in an orchard.

The revamp, which followed extensive consumer research by the company, also aims to provide a clearer distinction between Merrydown’s medium and dry variants.

“We carried out consumer research before deciding on our new look, which gives emphasis to Merrydown’s unique taste credentials and beautifully communicates its heritage and delicious taste,” said managing director Chris Carr.

“As cider drinkers have started to enjoy cider all year round, there is less dependence on a long, hot summer for healthy sales these days. Having said that, a heatwave or two won’t do sales any harm.”

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Friday, December 15, 4:23 am

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