Archive | February, 2010

Nelson Brewery Produces Apple Ale

Nelson Brewery Produces Apple Ale

Nelson Brewery has used Kentish Bramley apples in its newest offering - an ale called Core Commander. The apples, from Fourayes Farm, were blended with beer at the brewery's Chatham's Historic Dockyard facilities in the UK, the Morning Advertiser reports. Speaking to the newspaper, Nelson Brewery owner Piers MacDonald said: "The challenge, initially, was to see how the combination would work. This type of Bramley-based ale has not been tried before, but we're pleased with the results." [...more]

Announcements, Beer, New Products, News

William Grant Relaunches Sailor Jerry rum

William Grant Relaunches Sailor Jerry rum

William Grant has relaunched its Sailor Jerry rum brand with a new look and new taste. The Caribbean spiced rum product was launched at 40%abv in the UK in 2004 with more sugar and lime than the 46%abv US version. The product is now a closer relation to the US liquid, with no added sugar, more cinnamon notes and the packaging has been stripped back. It includes tattoo illustrations by Norman 'Sailor Jerry' Collins and there are six different back-label illustrations that are revealed as the bottle empties. The product remains at 40% in the UK. [...more]

Announcements, New Products, News, Spirits

Diageo Blasts Bacardi over Captain Morgan Rum saga

Diageo Blasts Bacardi over Captain Morgan Rum saga

Diageo has launched a scathing attack on Bacardi over the Captain Morgan rum, US Virgin Islands saga. Diageo has accused Bacardi of scheming to protect subsidies at the expense of the economic stability of the US Virgin Islands. Bacardi has insisted the dispute is about the appropriate use of taxpayers' money. Diageo North America has released the following statement from Guy L. Smith, executive vice president: "An historic and innovative public-private initiative forged by the US Virgin Islands that would lift the US Virgin Islands' economy out of crisis is under attack by the entrenched corporate interests of a wealthy family seeking to maintain their decades-long grip on rum subsidies. "Bacardi Limited, which receives tens of millions of dollars a year in annual government rum subsidies, has made a calculated decision to try to drive a competitor out of the United States even though it would be a disaster for the US citizens of the Virgin Islands. And why is Bacardi doing this? They know that because of a quirk in federal law they can protect their huge government subsidies by driving Captain Morgan rum production anywhere rather than the US Virgin Islands. [...more]

Announcements, News, Spirits

Evan Evans Slams ‘Poor’ Welsh Brewers

Evan Evans Slams ‘Poor’ Welsh Brewers

Welsh brewer Evan-Evans has hit out at the growing mass of small Welsh brewers producing "poorly-constructed beers" with "tonsil cleansing bitterness". While announcing a 60% rise in sales for the first two months of 2010 on last year, Evan Evans chief executive Simon Buckley said the industry was in a fragile state despite the Society of Independent Brewers revealing that local brewers had recorded an average 17% lift in turnover. "There is little doubt that the small brewing sector is seeing a renaissance, but the market is very fragile, and I believe that were it not for the fact that the larger brewers cannot produce what the consumer is looking for, the market would, realistically, be in decline," he said. "There are too many small brewers in Wales - many breweries being built as part of an agricultural diversification programme, where Welsh Assembly funds are invested in projects where the potential brewer has no experience and has no benchmark or quality threshold. "The consumer wants well-made beers, that have the hallmarks of quality about them, and not poorly-constructed beers that have tonsil cleansing bitterness, and a passing wish to quality control." [...more]

Announcements, Beer, News

Carlsberg Market share up on Wetherspoon Deal

Carlsberg Market share up on Wetherspoon Deal

Carlsberg's deal to supply 750 JD Wetherspoon pubs helped it increase market share in the UK. The Danish brewing giant said that it had "performed particularly well" in the UK market in 2009. Despite a declining beer market -down around 4% - Carlsberg gained both volume and value share in both the on and the off-trade. Overall it increased its market share by 110 basis points to 14.4%. Profits improved as a result of volume growth and cost cutting and efficiency initiatives. [...more]

Announcements, Beer, News

Pernod Announces Sales Fall of 3% For The Half Year

Pernod Announces Sales Fall of 3% For The Half Year

Pernod Ricard has announced a fall in sales to €3.789 million for the last half of 2009. Pernod Ricard, the second largest drinks company in the world, has announced a fall in sales to €3.789 million (-3%) for the half year from July to December 2009. Its 15 "strategic brands" which include Absolut, Chivas, Ballantine's, Beefeater, Martell, Mumm and Jacob's Creek, declined 5% in volume and 3% in value. Gilles Bogaert, Pernod's managing director finance, told a briefing in London on February 23 for financial analysts and journalists, that the fall was in line with expectations following the economic crisis last year. The results were exacerbated by the devaluation of the Venezuelan Bolivar and the comparative weakness of the US dollar. When asked by a financial journalist as to why the devaluation of the Venezuelan currency had has such a dramatic effect on Pernod's results, Bogaerrt pointed out that the South American country was the seventh most important scotch whisky market. [...more]

Announcements, News, Spirits

First Cape Launches Low Alcohol Wine

First Cape Launches Low Alcohol Wine

First Cape wine is launching lower-alcohol (5.5% abv) extension of its First Cape brand. The Café Collection was initially launched three years ago as a 10% abv range, but is being reintroduced in response to research by the supplier which shows a growing demand for lighter, less alcoholic styles from recognised brand names. Brand owner Brand Phoenix said it had also reduced the Café Collection's alcohol content to give retailers better margins, as less duty paid on lower-gravity wines. [...more]

Announcements, News, Wines

Ballantine’s whisky Signs Top Golf stars

Ballantine’s whisky Signs Top Golf stars

Blended scotch whisky Ballantine's has signed three top golf stars to take part in the Ballantine's Championship. They include three-time Major winner Ernie Els, PGA Tour star Anthony Kim and current world No 10 Henrik Stenson. They will be joined in the €2.2 million event by Miguel Angel Jiménez and the tournament's 2008 champion and Ballantine's ambassador, Graeme McDowell. The Ballantine's Championship, which is hosted on the island of Jeju from 22-25 April, is Asia's fourth biggest golf tournament and, according to Ballantine's, the largest sporting event in Korea. [...more]

Announcements, News, Spirits

Bud Light Is The Official Beer Sponsor for Salsa Fest Atlanta

Bud Light Is The Official Beer Sponsor for Salsa Fest Atlanta

Lanza Group, LLC, proudly announces Bud Light as the official beer sponsor of Salsa Fest for 2010. An outdoor Salsa festival celebrating Latino culture, music and food, Salsa Fest takes place on Sunday, March 21, 2010 from 12 P.M. to 7:00 P.M. at Turner Field. "We're excited to have Anheuser-Busch sponsor Salsa Fest," said Ralph E. Herrera, President of Lanza Group, LLC. "We thank them for their strong continued commitment to the Hispanic community here in Atlanta." Bud Light has also sponsored Lanza Group's annual Cinco de Mayo celebration, Fiesta Atlanta. [...more]

Announcements, Beer, News

Rémy Martin Launches Louis XIII Rare Cask in UK

Rémy Martin Launches Louis XIII Rare Cask in UK

The House of Rémy Martin is launching its ultra-premium Louis XIII Rare Cask 43.8%abv in the UK. The liquid was drawn from a single rare cask, which cellar master Pierrette Trichet earmarked as outstanding in 2004. Anthony Habert, senior brand manager at First Drinks said: “Despite continued talk of a fragile economic climate, ultra premium spirits are continuing to find favour with consumers who are looking for something extra special. Trading up is still alive and well for consumers looking to move up from mainstream cognacs to premium offerings.” [...more]

Announcements, New Products, News, Spirits

Windsor & Eton Brings Brewing Back

Windsor & Eton Brings Brewing Back

Windsor & Eton brewery is bringing brewing back to Windsor. The brewer plans to open its doors after a 79 year closure, with the ambition of making great traditional cask ales for locals and for the many visitors to the area. The town as a 300 year tradition of brewing but this came to an end when the last of the breweries, Burge's Brewery, closed its doors in 1931. The brewer currently has an empty factory within sight of Windsor castle, and it is expecting delivery of its brand new British designed and built brewing vessels within the next few weeks. It hopes to be ready to begin producing its first beer in April. [...more]

Announcements, Beer, News

Tuborg Beer To Give Away Glastonbury Tickets

Tuborg Beer To Give Away Glastonbury Tickets

Carlsberg's Tuborg beer is to give away five pairs of tickets to the sold-out Glastonbury Festival. Brand owner Carlsberg UK has launched a new on-pack promotion, which is being rolled out across grocers and independents this month, giving music lovers the chance to attend the festival which celebrates its 40th anniversary this year. Tuborg drinkers simply have to text the number printed on the limited edition packs to have a chance to win the exclusive tickets or hundreds of runners-up prizes. [...more]

Announcements, Beer, News

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