Categorized | Announcements, News, Non-Alcoholic

Product Placement Of Soft Drinks In UK TV shows Now Permitted

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Soft drinks can now be advertised in UK television shows after the government introduced legislation allowing product placement.

Culture minister Ben Bradshaw announced yesterday (February 9th) that the ban on product placement had been lifted, a month after a consultation on the proposals closed.

The placement of alcohol, tobacco and high fat foods is still to be restricted but low-sugar beverages will still be allowed to appear on television shows.

A spokesperson for the Advertising Association said that, despite the prohibitions on certain product categories, the move is a “step in the right direction”.

“It opens the way for new revenue for broadcasters to invest in original UK programme production, which will benefit the public as well as the industry,” he added.

Earlier this week, the Advertising Association announced that, after nine consecutive quarters of year-on-year decline, total ad spend is predicted to return to growth in the third quarter of 2010.

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Friday, November 24, 10:28 pm

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