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Red Stripe Promotes Its Music Awards with


Red Stripe has signed a four-month deal with to promote its Red Stripe Music Award (RSMA).

The agreement will see’s 40 million users informed about RSMA, Red Stripe’s gig series and encouraged to visit the Jamacan lager’s website.

Activity will include a one-day homepage takeover and advertising on The music discovery website will also feature the finalists of RSMA and brand the 27 country-wide gigs.

“This year we’re stepping up a gear with RSMA,” said Red Stripe brand manager Paul Brazier.

“The gig series has increased its status over the last three years and with our partnership with we’re now taking it to the next stage. Digital activity is key to our target demographic.”

Miles Lewis at said: “Red Stripe and live by a similar code, both supporting live music and championing new and emerging acts.”

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Monday, January 22, 12:18 am

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