Bacardi and Brown-Forman have mutually agreed on distribution arrangements in Europe.
Bacardi and Brown-Forman have renewed contracts for Bacardi to distribute Brown-Forman brands in Belgium, Luxembourg, Denmark, Austria, Switzerland, Portugal and Andorra, effective May 1. In addition a contract was renewed for Brown-Forman to distribute the Bacardi portfolio of brands in the Czech Republic, also effective May 1.
Bacardi will cease distributing the Brown-Forman portfolio in The Netherlands at the end of April and stop distributing in Russia at the end of September where Bacardi wants to focus on its own core portfolio.
Bacardi chief executive officer Séamus McBride said: "Bacardi has had a long and successful relationship with Brown-Forman encompassing many key regional and local markets - and these decisions allow our unique distribution partnerships to continue to flourish. [...more]
Pernod Ricard has opened a Martell experience boutique at Hong Kong International Airport.
The new boutique features the 'Martell Discovery Table', where consumers will have the opportunity to experience the brand's "sensory universe" through tasting notes for each Martell cognac, as well as the blends of eaux-de-vie called "montres" in French, displayed in the centre of the table.
Lionel Breton, chairman and CEO, Martell, said: "It is an incredibly exciting opportunity to be launching our first Martell Experience Boutique in Hong Kong International airport in partnership with Sky Connection. Through this Martell-dedicated space in duty free we want our consumers to enter a world of luxury and exclusiveness and we believe we have created the perfect arena for travellers to do this." [...more]
Maison Jacquart, part of the Alliance Champagne group, has appointed Gonzalez Byass UK to distribute its products from April 1.
Laurent Reinteau, managing director of Maison Jacquart, said: “We are delighted to be working with Gonzalez Byass in the UK. Champagne Jacquart has a vision for creating a great brand in the UK market and Gonzalez Byass is the perfect partner for realising that vision.”
Martin Skelton, managing director of Gonzalez Byass UK, said: “This is fantastic news for our company. We have been very successful at developing our own premium wine and sherry business in recent years, as well as building a portfolio of high quality agency brands including Quinta do Noval and Jackson Estate. We always had a desire to add Champagne to this list.” [...more]
Fairtrade wine producer, Fairhills, is to create a bespoke new range of wines for Matthew Clark and the on-trade sector.
The new brand, Fair Horizons,is the first South African Fairtrade wine in Matthew Clark's range and will include a Pinotage Rose, a Sauvignon Blanc and a Cabernet Sauvignon/Petit Verdot blend. They go into distribution next week.
Martin Allen, national accounts manager at Origin Wines UK Ltd, said: "We're delighted to see this exciting new brand go into such a prestigious wholesaler. Our aim is to help the catering and hospitality sector understand just how good Fairtrade wines can be. These are really good wines for the on-trade that also make a difference to peoples' lives. Fairtrade wine sales are soaring in the retail sector, so why not have the same vision for the on-trade? This is another great listing for Origin Wines and a further sign that Fairtrade wines are becoming mainstream." [...more]
Drinks giant looks within as vice-president for Smirnoff makes the step up.
Diageo has appointed Philip Gladman as marketing director for its British business.
He will be responsible for marketing brands, including Guinness, Smirnoff and Baileys, category marketing and the company’s responsible drinking marketing efforts.
He steps up from his role as senior vice-president for Smirnoff and will start in June.
Diageo recently reported net sales in Britain grew 5% in the six months to 31 December. The company credited “focused” marketing activity such as the Guinness 250th anniversary campaign and the “Be There” activity for Smirnoff for the sales lift.
The company has recently repositioned its Guinness brand in the UK. The “Bring it to Life” strategy aims to position the drink as one to be enjoyed in group situations at home to tap into the increase in at-home drinking. The brand posted its highest ever share of the UK beer category in the on-trade at 7.6% in the second half of 2009.
Two types of "real" shandy are ready to hit the on-trade thanks to St Helier.
St Helier Real Ginger Beer Shandy, made with two parts lager to one part ginger beer, and Real Lemonade Shandy, made with two parts lager and one part lemonade, are 3.5% ABV drinks packaged in a 500ml brown glass bottle.
"It is our belief that shandy has enormous potential and once again we are ahead of the curve with this launch," said MD John Mills.
"St Helier Real Shandy is a grown-up drink for those who want an alcoholic beverage that is truly thirst quenching and refreshing, but is at the lighter end of the ABV spectrum. Shandy has all the characteristics that made cider so extraordinarily successful, once it was rediscovered by a new generation." [...more]
The Leicestershire-based brewer has joined forces with Val Dieu to brew the cask conditioned 5.5% ABV Val Dieu Abbaye Blonde.
The beer will go on sale in hundreds of JD Wetherspoon pubs as part of its ‘World’s Largest International Real Ale Festival’. The pub chain has selected 50 guest ales including Val Dieu Abbaye Blonde, hailing from countries such as the UK, Finland, Australia, America and Holland.
“We love having the opportunity to brew international beer and it was a pleasure to welcome everyone from Val Dieu to work together on the brewing of their beer,” said Everards’ head brewer Graham Giblett. “The result is a pale lager type beer with a delicate bitterness that is smooth on the palate.” [...more]
Hine is to roll our its new Antique XO Premier Cru cognac to markets around the world.
Hine Antique XO was originally created in 1920 by Georges Hine. 'Antique' was unusual at this time as it was a blend of old cognacs when young cognac was the fashion. Georges's personal nickname for the casks of mature vintage cognacs was "antiques".
The bottle features a pewter effect plaque, decorated with silk-screening and embossed branding and it is closed with a matching stopper. The new Hine is presented in an embossed red and grey gift box which slides open. [...more]
Diageo, the world's leading premium drinks company, is pleased to announce that it has retained its 2009 position in the Impact Databank Top 100, with eight spirit brands among the top 20 premium spirits brands in the world by volume, and 4 in the top 20 spirits brands by value; more than any other drinks company.
Diageo was in the top spots in both league tables, as once again, Johnnie Walker was ranked as the number one spirit in the world by value, and number 3 premium spirit by volume, with an estimated 14.5 million nine-litre equivalent cases.
Smirnoff retained its position as the number one premium spirit in the world by volume, with estimated volume sales of 24 million nine-litre equivalent cases, and was also ranked number 3 by value, as in the 2009 league tables. [...more]
All Day Energy launched a range of liquid energy products called iShot Energy earlier this week in the UK.
The beverages have been scientifically developed with a unique combination of B vitamins, amino acids, antioxidants and herbs.
Kursat Uysal, managing director of All Day Energy, said that the company decided to launch iShot Energy at the Convenience Retail Show at NEC, Birmingham (March 21st - 24th) because it is a "specialised and dedicated exhibition for [the] convenience sector which is our largest target market". [...more]
Coca-Cola India is to launch an integrated communication programme for Fanta, featuring brand ambassador and Bollywood sensation Genelia D'Souza.
This campaign for the fruit-flavoured sparkling beverage is aimed at the youth market and was created by Ajay Gahlot, group creative director at Ogilvy & Mather and Mayur Hola, creative director at the same company.
The TV adverts for the Dikhao Apne Asli Rang campaign, which translates as Show Your True Colours, were directed by Rajat Nagpal from Sharp Shooter Films. [...more]
Sales of soft drinks surged ahead last year, overtaking spirits in UK on-trade for the first time, according to the Britvic Soft Drinks Report, released today.
Figures from Nielsen show the on-trade soft drinks category grew 3% in 2009 to £2.4bn, ahead of spirits, which declined 5% by value.
In 2008 soft drinks declined by 4%. Britvic put the change in fortune down to the growing emphasis on food in pubs, which has attracted more families into the sector.
"Last year's soft drink sales performance is a welcome return to form for the licensed channel," said sales director Murray Harris.
"After a very difficult 18 months we are seeing evidence that outlets which have refocussed their offer to target families and women are reaping the benefits. Soft drinks are a clear opportunity for the on-trade, which is demonstrated by this growth."
The big winners in the sector were cola and lemonade (both up 4%), flavoured carbonates (up 10%) and squash (a 5% increase).
Top performing brands in the on-trade included Pepsi, which overtook rival Coca-Cola for the first time, with sales up 10% to £475m to become the top soft drink in the on-trade. [...more]