Categorized | Announcements, News, Non-Alcoholic

Birell Voted Czech Republic’s Best Non-Alcoholic Beer

birell-non-alcoholic-beer

Birell has been evaluated as the best non-alcoholic beer in the Czech Republic by tasters from the country’s breweries and from the Research Institute of Brewing and Malting (RIBM).

A brewer’s event took place earlier this week in Brno, south of the Czech Republic, where results from the 18th annual tasting competition called Zlaty Pohar Pivex (Pivex Gold Cup) were announced.

Birell won second place in the non-alcoholic beer category at last year’s competition but beat five other brands this year to win the gold medal.

“Birell is one of the best non-alcoholic beers in the Czech Republic. That is why we are pleased that not only consumers but also professionals once again confirmed Birell’s unique taste and quality,” stated Vladimir Vanek, brand manager of Birell.

Last year, SABMiller claimed that Radegast Birell accounted for two out of three non-alcoholic beers sold in the Czech Republic, with its production for the Czech Republic exceeding 320,000 hl in 2008.

pixelstats trackingpixel

Tags | , , , ,

Comments are closed.

FEATURED BRIEFINGS
Vacation in a Bottle launches in Seattle

Vacation in a Bottle launches in Seattle

‘RELAXATION BEVERAGES’ FIGHT FOR SHELF SPACE AT SEATTLE RETAILER FROM NORTH END TO WEST SEATTLE (DALLAS, Texas) July 15, 2010 – Step aside, Coke and Pepsi. Relaxation drinks are heading to the frontlines of a new beverage war in Seattle. The battle lines are being drawn in Seattle grocery and convenience ...

Read More

Interview with C Dean Metropoulos about Pabst

C Dean Metropoulos being interviewed about his Company's acquisition of the Pabst business and Brands. This will commence what may be the most dynamic phase of  the brands history to date. Look out for more Pabst Blue Ribbon, Schlitz, Old Milwaukee, Rainier, Old Style and Lone Star on the shelves. As ...

Read More

Pabst under new Ownership

Pabst under new Ownership

Family-owned investment firm sees potential for brands Pabst Brewing Company, the third-ranked brewer in the US with a portfolio of once market leading and now underinvested brands, has been bought by a private investor for an undisclosed sum. C Dean Metropoulos & Co has entered the world of ...

Read More

Coors Light beer Brand To Be Launched in Russia

Coors Light beer Brand To Be Launched in Russia

North American beer firm Molson Coors Brewing Company has revealed its plans to penetrate key overseas markets in a push to increase its global presence. The brewer will launch one of its flagship brands, Coors Light, in Russia, the world's fourth-largest beer market. A spokesperson for the ...

Read More

GlaxoSmithKline plans US launch for Lucozade

GlaxoSmithKline plans US launch for Lucozade

Global conglomerate GlaxoSmithKline (GSK), which owns the beverage brand Lucozade, has announced its plans to launch the energy drink in the US. According to The Times, the drugs giant is currently in "advanced" talks with a prospective distributor to introduce the range to US markets. The move ...

Read More


Search by Tag

Get Adobe Flash playerPlugin by wpburn.com wordpress themes