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Bombardier Supports St George’s Day


Bombardier is providing UK pubs with kits in the run-up to St George’s Day, supported by its biggest campaign for the brand to date.

Merchandise in the kits includes bunting, pump-clip wobblers, balloons, tent cards and competitions to win VIP trips to the Great British Beer Festival.

“Every year St George’s Day has grown and last year our stockists sold more Bombardier in St George’s Day week than ever before,” said Wells & Young’s marketing director Chris Lewis. “The kits are just one element of Bombardier’s support to the trade for St George’s Day.”

Five thousand UK poster sites will display posters showing Bombardier as the heart of everything about Englishness. The ads put the beer at the centre of a coat of arms comprising English icons.

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Monday, January 22, 6:06 am

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