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Carlsberg: Increase Beer Sales With Branded Glasses

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Using branded glassware can lead to a 14% increase in beer sales, new research from Carlsberg has shown.

The Danish brewing giant is investing in a major campaign stressing the importance of using branded glassware.

Research also showed that 37% of drinkers said they were willing to pay more for a pint if it was served in a branded glass.

Following the research, Carlsberg is offering licensees a buy one get one free offer on branded glassware for the whole of March.

“We want our customers to give drinkers the best pint of Carlsberg possible,” said Paul Davies, director of brands and insight at Carlsberg UK.

“And our research has demonstrated that consumers see branded glassware as part and parcel of a great drinking experience in the pub – and they will spend more in your pub as a result.”

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Tuesday, June 27, 12:14 am

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