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Carlsberg Signs New Brewing Deals For Tetley

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Tetley’s cask is to be brewed by Marston’s in Wolverhampton. The decision to take the beer out of Yorkshire has been met with disappointment from the real ale trade body CAMRA.

Carlsberg UK has agreed a long term brewing partnership with Molson Coors Brewing that will see Tetley’s Smoothflow being brewed at their Tadcaster brewery in Yorkshire from 2011.

In a separate arrangement, Tetley’s cask will be brewed by Marston’s in Wolverhampton in the West Midlands.

A statement from Carlsberg UK said: “Marston’s are passionate about brewing great quality cask ale, using traditional methods and are one of the biggest cask ale brewers in the country. They have a lot of experience in brewing many different cask ales, both their own and other brewers’ brands and we are fully confident that they will deliver the same great tasting, quality cask beer that our drinkers currently enjoy.

“We looked at all realistic options in Yorkshire to brew Tetley’s cask, however there was not the suitable capacity available. As such we needed to find the best option outside of Yorkshire in terms of quality and processes and Marston’s provides this.”

CAMRA, the Campaign for Real Ale, has expressed its discontent at the move.
Bob ¬†Stukins, CAMRA vice-chairman, and Yorkshire resident, said: “It’s unbelievable to think that a long-standing global brewer would make this move at a time¬†when the real ale industry is enjoying year on year growth, and CAMRA’s annual research is showing a steep increase in the number of consumers trying real ale for the first time.

“While it is comforting to know that Tetley’s iconic cask brand will continue to be brewed by an experienced party, it is difficult to comprehend how this latest move will be received positively by pub-goers when this historic brand is stripped of its provenance and tradition in 2011 and shipped over 100 miles away from its Yorkshire heartland.”

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Tuesday, October 24, 12:27 am

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