The man behind Tyrrells Crisps has added two new products to his potato vodka and fruit liqueur range and is preparing a big push for the business following increasing demand from UK and overseas buyers.

William Chase set up the Chase Distillery two years ago and launched a potato vodka, made from the same potatoes as Tyrrells Crisps, last year. It is said to be the only English potato vodka.

Since then Chase has added an a range of fruit liqueurs and now an apple vodka – Naked Chase – and William’s Gin both made from apples grown on the family’s 1,500 acre farm in Herefordshire have also been added to the range.

The company has just appointed Mangrove, the specialist spirits division of wine and spirit merchant Coe Vintners, to lead the push and to boost distribution and marketing of the range, which is aimed at the upmarket foodie sector.

“The Chase distillery is an amazing facility, allowing an artisanal approach to the distilling process,” said Nick Gillet of Mangrove.

“We are very excited to represent such a passionate and proudly British spirits producer.”

The Chase Distillery range will join Santa Teresa rum from Venezuela, Herradura & El Jimador Tequila from Mexico and Giffard Sirops & Liqueurs from France in the Mangrove portfolio.

Chase sold 75% of his stake in the upmarket Tyrrells Crisp company, which he founded, in 2003 to venture capitalists Langholm Capital in March 2008.

Tags | Announcements, Chase Distillery, News, spirits, uk, vodka