Coca-Cola India is to launch an integrated communication programme for Fanta, featuring brand ambassador and Bollywood sensation Genelia D’Souza.
This campaign for the fruit-flavoured sparkling beverage is aimed at the youth market and was created by Ajay Gahlot, group creative director at Ogilvy & Mather and Mayur Hola, creative director at the same company.
The TV adverts for the Dikhao Apne Asli Rang campaign, which translates as Show Your True Colours, were directed by Rajat Nagpal from Sharp Shooter Films.
Srinivas Murthy, marketing director of flavours at Coca-Cola India, said: “The latest Fanta campaign showcases how a bottle of Fanta brings out the playfulness in oneself and converts a tricky situation into magical exuberance, letting one to spread fun amongst everyone around.”
Earlier this month, the United Nations Human Settlements Programme and The Coca-Cola Company announced that they were to collaborate to improve community access to safe drinking water in countries in Asia, Africa and South America.