Categorized | Announcements, News, Spirits

Diageo Brands Lead Top 100 Premium Spirits Listing


Diageo, the world’s leading premium drinks company, is pleased to announce that it has retained its 2009 position in the Impact Databank Top 100, with eight spirit brands among the top 20 premium spirits brands in the world by volume, and 4 in the top 20 spirits brands by value; more than any other drinks company.
Diageo was in the top spots in both league tables, as once again, Johnnie Walker was ranked as the number one spirit in the world by value, and number 3 premium spirit by volume, with an estimated 14.5 million nine-litre equivalent cases.

Smirnoff retained its position as the number one premium spirit in the world by volume, with estimated volume sales of 24 million nine-litre equivalent cases, and was also ranked number 3 by value, as in the 2009 league tables.

Brands in the Diageo portfolio continued to climb up the rankings the league tables, with Jose Cuervo, Gordon’s Gin and Crown Royal all gaining one place on their 2009 ranking in the top 20 premium spirits by volume. There was also positive movement in the value rankings, with Jose Cuervo and Captain Morgan both gaining 2 places.

Six other brands in Diageo’s range were listed in the top 20 premium spirits by volume including: Captain Morgan, Baileys, Jose Cuervo, J?B, Gordon’s Gin and Crown Royal. Captain Morgan is reported to have the biggest volume increase in the top 20 with Jose Cuervo in second place.

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Saturday, January 20, 8:55 am

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