Fairtrade wine producer, Fairhills, is to create a bespoke new range of wines for Matthew Clark and the on-trade sector.
The new brand, Fair Horizons,is the first South African Fairtrade wine in Matthew Clark’s range and will include a Pinotage Rose, a Sauvignon Blanc and a Cabernet Sauvignon/Petit Verdot blend. They go into distribution next week.
Martin Allen, national accounts manager at Origin Wines UK Ltd, said: “We’re delighted to see this exciting new brand go into such a prestigious wholesaler. Our aim is to help the catering and hospitality sector understand just how good Fairtrade wines can be. These are really good wines for the on-trade that also make a difference to peoples’ lives. Fairtrade wine sales are soaring in the retail sector, so why not have the same vision for the on-trade? This is another great listing for Origin Wines and a further sign that Fairtrade wines are becoming mainstream.”
Tony Allen, New World wine buyer at Matthew Clark, said: “This is great for us as ethical and sustainable sourcing in the UK is going from strength to strength. Many restaurants are now insisting on sourcing meats, vegetables, cheese, herbs and fruit locally. Wine is trickier but listing the excellent Fair Horizons wines enables our customers to be part of this sustainable and ethical sourcing as they directly help the Fairhills Project in South Africa which benefits both the community and the environment in South Africa, while at the same time they have the added benefit of listing very affordable, great drinking, food-friendly wines.”
Since 2005 Fairhills has invested over £850,000 in Fairtrade projects across South Africa, Argentina and Chile. In South Africa, Fairhills runs a number of projects for the wine workers and their families across the Western Cape helping over 1,000 people.