First Fairtrade Fizzy Drink Launched In UK
Waitrose has become the first UK retailer to sell a fair-trade carbonated beverage – Ubuntu Cola.
It is the first cola to carry the Fairtrade mark in the UK and uses fair-trade sugar from the Kasinthula Cooperative in Malawi and the Kaleya Cooperative in Zambia.
The Ubuntu Trading Company will donate at least 15 per cent of its annual profits to the Ubuntu Africa Program, which benefits the farmers who grow the company’s sugar cane and their families.
James Hodgson, drinks buyer at Waitrose, said: “Ubuntu Cola is an example of the great things we can do with Fairtrade, and it is a pleasure to be able to stock a drink which is playing such a positive role in the industry.”
The beverage is available in 50 Waitrose stores for 59p per 330ml can.
Fizzy drinks giant the Coca-Cola Company last month announced that it had agreed to test fuel cells powered by environmentally friendly biogas to power its Odwalla juice packaging plant in Dinuba, California.
Tags | Announcements, New Products, News, Non-Alcoholic, soft drink, usa, Waitrose
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