Molson Coors has unveiled its “Be Part of it 2010” campaign to help pubs attract and retain customers during the World Cup.
The global brewer is offering pubs two different kits from May onwards. The Match Planning Kit is designed to help pubs plan and promote matchdays and includes a World Cup match planner, external banner, upcoming games empty belly posters, a World Cup Quiz kit and pint carriers.
The Choose Your Colours Kit aims to help pubs take advantage of non-England games by encouraging promotions using Molson Coors’s portfolio of world beers including Mexico (Sol), Holland (Grolsch) and USA (Coors Light) items.
“We all know that World Cup tournaments are events that get light and lapsed customers back into pubs but the window of opportunity is narrow,” said Molson Coors sales director Steve Ellis.
“The group stages see significant uplift in interest and consumption around England games. But if England are knocked out, interest falls so we have created kits and activity that help our customers make the most out of the World Cup.”