Montana will feature in an advertising campaign designed to reinforce its position as a quality New Zealand brand.
Pernod Ricard UK is launching the campaign this April with television adverts supported by the recent introduction of new packaging across Montana’s Classic and Reserve ranges.
“Montana is committed to continuing to leading development of the New Zealand wine category in 2010. We expect TV advertising to make a million new customers aware of it,” said marketing controller Mathew Bird.
“This marketing campaign will really cement our brand values in the mind of the consumers.”