Categorized | Announcements, New Products, News, Non-Alcoholic

New Energy Drink Launched In UK

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All Day Energy launched a range of liquid energy products called iShot Energy earlier this week in the UK.

The beverages have been scientifically developed with a unique combination of B vitamins, amino acids, antioxidants and herbs.

Kursat Uysal, managing director of All Day Energy, said that the company decided to launch iShot Energy at the Convenience Retail Show at NEC, Birmingham (March 21st – 24th) because it is a “specialised and dedicated exhibition for [the] convenience sector which is our largest target market”.

He went on to say that the show gave the company an opportunity to meet wholesalers, distributors, multiples, independent forecourts and international distributors.

iShot comes in a 60 ml bottle and is targeted at working people who have active and challenging lifestyles.

The company claims that one bottle of iShot provides “sustained, healthy energy, increased focus, improved emotional status all day long”.

Last month, PepsiCo’s AMP Energy Juice donated $20,100 (£13,049) to Winter Olympic gold m

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Saturday, July 22, 12:36 am

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