Categorized | Announcements, News, Non-Alcoholic

Ocean Spray Launches Blueberry Drinks


Cranberry juice producer Ocean Spray has added two new blueberry drinks to its product portfolio.

Coca-Cola Enterprises took over the distribution of the brand last month, so is to be responsible for selling Ocean Spray Blueberry and Blueberry Light, the Morning Advertiser reports.

The fruit beverages are available in one-litre cartons that are taller and slimmer than the brands previous packaging and have a new cap for better pouring.

A TV advertising campaign will soon be launched, promoting Ocean Spray’s beverages as mixers to go with spirits, as well as being a good soft drinks on their own.

Caroline Philiponnet-Bethnell, brand development controller at Coca-Cola Enterprises, said: “Our partnership with Ocean Spray is great news for the still juice and juice sector in on-premise.”

Last month, Ocean Spray teamed up with chef Ming Tsai to create a number of cranberry inspired Chinese recipes to celebrate the Chinese new year.

“Cranberries team well with just about anything, from sweet to savoury,” said Mr Tsai.

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Wednesday, January 24, 1:33 am

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