Archive | March, 2010

Budvar Launches New POS kit

Budvar Launches New POS kit

Budweiser Budvar is launching a new POS kit featuring four glamorous women across pubs and bars in the UK . Show cards, table cards and beer mats in a traditional art nouveau style will be available. One of four beautiful women is depicted on each item - Hoppiata, the goddess of the hop, Maltiana, the goddess of malt, Brewiosa, the goddess of brewing and Caramella, who represents Budvar's dark beer. The new range was designed to appeal to the fairer sex and get more women drinking Budvar lager. "We are hoping it will show women that beer is not just a male thing ," said a spokesman. "But it's not aiming just at women. "The range is in a traditional style appropriate to Budvar and is also designed to celebrate the agricultural side. We are hoping it will be a big success." [...more]

Announcements, Beer, New Products, News

Hall & Woodhouse Ends Pubco Contracts

Hall & Woodhouse Ends Pubco Contracts

Dorset brewer Hall & Woodhouse is ending its supply contacts with other pub operators to make its beer unique to its pubs. Contracts with pubcos have been brought to an end from February this year, the Morning Advertiser has learnt. Hall & Woodhouse tenanted director Matt Kearsey said: "We only supply our cask ales to our own pubs. You won't get them anywhere else, apart from our managed or tenanted pubs. We think it adds a point of difference." A company spokesman denied rumours that ending the contracts were linked to tensions that have surfaced between family brewers and big pubcos over the beer tie. [...more]

Announcements, Beer, News

Magners Absorbs Cider Duty Hike

Magners Absorbs Cider Duty Hike

Irish cider Magners has announced it will absorb the 13% hike in cider duty. Magners launched a press campaign in the Metro this morning announcing its move, following the Chancellor's decision to hike duty on cider 10% above inflation from midnight on Sunday. The Chancellor said this was to address the "anomaly" in the tax system in regard to cider. Magners is also using social networking site Facebook and micro-blogging site Twitter to communicate the message. [...more]

Announcements, Beer, News

McEwan’s Lager Cold Hits Top 10

McEwan’s Lager Cold Hits Top 10

McEwan's Lager Cold has recorded a massive uplift in volume sales as a result of its full UK push. The 3.6% ABV draught beer brand, launched by Jygsaw Brands, has now broken into the top 10 standard draught lagers with volume sales growing by 170% year on year, according to CGA. [...more]

Announcements, Beer, News

British Chancellor Continues To Target Alcoholic Drinks

British Chancellor Continues To Target Alcoholic Drinks

The UK's Chancellor of the Exchequer has again hit alcoholic drinks with a 2% above inflation price rise on beer, wines and spirits. 10% going on cider Alistair Darling, in his latest and probably his last budget, has confirmed that duties on beers, wines and spirits will go ahead with a tax escalator which automatically increases tax on alcohol by two percentage points above inflation and he is putting 10% on cider, all from midnight this Sunday (March 28). He added that there was a "long standing anomaly" with the duty on cider and in September the categories would be redefined with stronger cider being taxed more heavily - a move designed to tackle harmful and under-age drinking. The Wine & Spirit Trade Association, the lead body for the industry, has come out and said the "5.1% increase in alcohol duty brings further unwanted price rises for consumers and threatens to cause more job losses in the drinks industry in the year ahead." WSTA chief executive Jeremy Beadles said: "Successive punitive tax rises on alcohol are taking their toll on household budgets and mean further job losses in the drinks industry are on the cards this year. "The last year alone has seen business closures and 30,000 job losses and today's Budget means higher prices for consumers and more misery in a sector that ought to be part of Britain's economic recovery." The WSTA says the budget rise means taxes on wine and spirits have risen by more than 25% and 20% respectively since March 2008. Since 1997 the Government has taken an extra £4 billion from consumers in alcohol taxes. The effect of the tax on a typical item is as follows: - 10 pence on a 75cl bottle of wine - 36 pence on a 70cl bottle of spirits - 2 pence on a pint of beer [...more]

Announcements, News

PepsiCo’s Naked Juice Launches Reduced-Calorie Flavours

PepsiCo’s Naked Juice Launches Reduced-Calorie Flavours

Naked Juice has launched two more 100 per cent juice smoothies, but these new additions contain 35 per cent fewer calories. The PepsiCo brand has combined the high-quality ingredients used in the other flavours and combined them with coconut water to create the new Tropical Smoothie With Coconut Water and Peach Guava Smoothie With Coconut Water. [...more]

Announcements, New Products, News, Non-Alcoholic

Gary Whitlie Appointed President of Ursus Breweries

Gary Whitlie Appointed President of Ursus Breweries

Gary Whitlie has been appointed as the new president of Romanian Ursus Breweries. The 53 year old, who has worked for the SABMiller Group for the past 26 years, will take over the role in June. Mr Whitlie has held a variety of senior financial positions and has managed three business entities. [...more]

Announcements, Beer, News, People

Louise Redknapp To Help Launch Eve in pubs

Louise Redknapp To Help Launch Eve in pubs

Louise Redknapp is to be the face of Carlsberg's female friendly Eve brand as it is rolled out across the UK following a successful trial in Manchester. The ex-pop star and footballer's wife will appear as part of a £3m marketing campaign for the drink's nationwide launch. The brewer is positioning the brand as a spritzer-type drink or malted beverage rather than a fruit-flavoured beer in a bid to tap into a gap in the market for women's brands in the on-trade. Women now account for over £10bn of on-trade revenue, according to Carlsberg. [...more]

Announcements, Beer, News, People

Coca-Cola Hellenic Bottling’s Board of Directors Appoints New Member

Coca-Cola Hellenic Bottling’s Board of Directors Appoints New Member

Coca-Cola Hellenic Bottling Company S A has appointed Christos Ioannou as a member of its board of directors. Mr Ioannou is stepping in to replace Samir Toubassy, who retired from the board in 2009. He has also been nominated to succeed Antonio D'Amato as a member of the audit committee of the company. [...more]

Announcements, News, Non-Alcoholic, People

John Barnes supports Carlsberg World Cup campaign

John Barnes supports Carlsberg World Cup campaign

Former England and Liverpool legend John Barnes has lent his support to Carlsberg's Team Talk campaign as the World Cup draws closer. The former Liverpool FC winger who played 79 times for England has done his own Team Talk aimed at inspiring the team which can be seen on Carlsberg's special YouTube site. "Team Talks are great because there are so many that you can do - it will vary if you're winning, drawing or if you're losing 3-0 at half-time," said Barnes. [...more]

Announcements, Beer, News, People

Greene King kicks off Summer with World Cup Brew

Greene King kicks off Summer with World Cup Brew

Greene King will kick off its summer range with a beer to celebrate the World Cup. Back of the Net is a gresh, blonde cask beer, described as being ideal for summer refreshment. "Brewed with Styrian hops, Back of the Net's citrus flavours and tropical fruit notes really capture the spirit of South Africa," said head rbewer John Bexon. "It's the perfect pint to accompany all the big screen action this summer. [...more]

Announcements, Beer, News

Coke Hits £1bn During Recession

Coke Hits £1bn During Recession

Coca-Cola has broken the £1bn retail sales barrier in the UK, showing a strong performance during the recession. It is the first time ever that the combined sales of the Coca-Cola, Diet Coke and Coke Zero brands have broken through the £1bn barrier. The 'MyCoke' portfolio which includes Coca-Cola, Diet Coke and Coca-Cola Zero showed a 4.7% year-on-year sales increase to £1.01bn. [...more]

Announcements, News, Non-Alcoholic

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