Pilsen chosen as sponsor of Deportivo Independiente Medellin football team
Bavaria S A’s Pilsen has been chosen as the official sponsor of the Columbian football team Deportivo Independiente Medellin (DIM) for the next two years.
The official presentation of the new shirt endorsed by the beer company took place on Friday (March 5th).
Fernando Jaramillo Giraldo, vice-president of corporate affairs at Bavaria, said that the new agreement strengthens the brand’s “emotional ties” with its consumers and also “fills us with joy, for this team is a hallmark in the city, as well as being one of the oldest clubs in the country”.
The last time Pilsen was DIM’s official sponsor, the team won its fourth cup by becoming champion of the 2004 National League.
DIM’s players will have the beer company’s logo on their chests when they play Brazil’s Corinthians Football Club today (March 10th) at the El Campin stadium in Bogota, Colombia, in the first round of the Santander Libertadores Cup.
As well as Pilsen, Bavaria produces a number of other beers, including Aguila, Poker, Club Colombia and Costena.
Tags | Announcements, Bavaria S.A, beer, columbia, News, s Pilsen
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