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Rebrand of Caffrey’s Irish Ale

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Brewer Molson Coors is relaunching Caffrey’s Irish Ale with a lower ABV and a collector card scheme to drive sales

From 15 March the premium draught will be reduced from 4.2% ABV to 3.8% ABV.

On-trade sales will be supported with a “Buy three get a free one next time you’re in” collector card scheme.

A new point of sale kit will be available to help promote the rebranding.

Caffrey’s markets itself as “the taste of an ale, as smooth as a stout, cold as a lager”.

It was the first creamflow ale brewed to be served at 4 to 6°C.

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Monday, April 24, 10:45 pm

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