Foster’s EMEA has launched two wines exclusively for the on-trade under its Rosemount label.
The Australian wine producer is pitching its new Rosemount Signature Collection at the house wine market.
“Research shows consumers are price-sensitive when drinking out of home and turning to house-style wines for price and quality,” said UK and Ireland Foster’s commercial director Neil Barker.
“We developed Rosemount Signature Collection to compete on price, but it also offers consumers the quality and brand guarantees not associated with house wines.”
Featuring a Cabernet Merlot and a Chardonnay, the new wines have been crafted to offer excellent quality, easy-drinking wines, but with a price tag normally associated with house-style wines.
The wines are described as being “true to the Rosemount style – fresh and crisp with strong fruit characters that consumers favour”.
The wines, available in 750ml and 187ml formats, have a modern design, created to appeal to female 25 to 30-year-old consumers.
“Rosemount Signature Collection will offer on-trade outlets a point of difference and continue to drive sales for quality branded Australian wines,” said Barker.
The wines are available via multiple national