Categorized | Announcements, New Products, News, Spirits

Smirnoff Rolls Out Flavoured Vodkas


Diageo has launched two new flavours of its 100 proof Smirnoff vodka.

Spiced root beer and dark roasted espresso, under the Blue Label portfolio, are the first flavoured additions to 100 proof.

David Tapscott, Diageo director of Smirnoff vodka, said: “Spiced Root Beer and Dark Roasted Espresso are great additions to our portfolio, and signify the brand’s commitment to being ‘there’- ‘there’ at the forefront of innovation with a unique approach to the category; and ‘there’ offering consumers new ways to enjoy life’s many flavours and good times responsibly.”

Smirnoff Spiced Root Beer and Dark Roasted Espresso are available nationwide at local retailers where Blue is sold in 50mL, 375mL, 750mL, 1L and 1.75L sizes. The suggested retail price is $16.99 per 750mL bottle (prices may very per market).

In addition to the launch of the flavours, Smirnoff Blue has undergone a package redesign and ‘an improved taste experience’. The improved packaging encompasses the Smirnoff Regal Eagle logo in blue. The improved Smirnoff Blue started to ship in December 2009.

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Monday, January 22, 6:08 pm

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