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Strongbow Toasts Oscars Red Carpet Fitters


Strongbow cider is toasting the red carpet fitters as part of a tactical press campaign to coincide with the coverage of the Oscars.

The press ads build on the theme of men earning their “Bowtime” and carry the strapline “red carpet fitters, you’ve earned your bowtime”.

The ads will run tomorrow in The Sun, Daily Star, Daily Mirror and Metro National.

“The Oscars rightly recognise the excellence of professionals in the film industry including directors, actors and writers but, as the champion of grafters everywhere, Strongbow is acknowledging the hard work that goes on behind the scenes of an iconic event like this – by giving Hollywood’s Red Carpet fitters a brief taste of their own Red Carpet treatment,” said brand manager Lucy Henderson.

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Sunday, December 17, 4:11 am

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