Categorized | Announcements, New Products, News, Spirits

Unusual flavours for Smirnoff Blue

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Spiced root beer and dark roasted expresso are quirky new vodka flavours under the Smirnoff Blue brand.

The 100-proof flavoured vodkas, at 50% ABV, are being introduced into the US market as extensions to Smirnoff Blue. The brand has also been redesigned to coincide with the new flavour launches.

Diageo UK has said there are currently no plans to bring the flavours to the UK market, but this may be reviewed in the future based on the results of the US trial.

Flavour extensions to the classic Smirnoff range in the UK were successful when trialled in Bristol last year, leading to a national rollout for Lime and Green Apple last September.

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Saturday, July 22, 12:34 am

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