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Anheuser-Busch InBev, Pepsi Team To Buy Advertising


A joint purchasing agreement between Anheuser-Busch InBev and Pepsi to get better deals on office supplies and travel expenses has evolved to include marketing, Advertising Age reports.

“It’s a way to allow both companies to purchase media more effectively and efficiently and reinvest savings in our businesses,” a Pepsi spokesman told Advertising Age.

In October, A-B and PepsiCo announced an agreement for joint purchasing in the United States for information technology hardware; office supplies; travel and facilities services; transportation; and maintenance, repair and operating supplies.

“But less than three months later, A-B and PepsiCo have moved beyond scoring cheaper paperclips and onto network, cable, print and outdoor media buys,” Advertising Age reports. “A-B and PepsiCo are believed to have already made joint approaches to media concerns such as NBC Universal, Turner and Condé Nast.”

Together, the companies spent more than $1.15 billion on U.S. media last year: $490 million on network TV, $182 million on cable, $194 million in magazines and $70 million on outdoors. Both companies are the Super Bowl’s two largest advertisers.

St. Louis-based Anheuser-Busch is owned by Belgium-based Anheuser-Busch InBev. PepsiCo is based in Purchase, N.Y.

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Saturday, January 20, 4:48 pm

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