A chrome font plus a new style of branded glassware is on its way to the on-trade, courtesy of Aspall.
The latest developments from the cider maker form part of the £1m brand investment announced last month, supporting the brand’s continued expansion into the premium on-trade.
The new font, which features the iconic Aspall knight and a redesigned font badge, will be available in top-end outlets and style bars.
“Following on from the redesign of our bottles last month, we are now introducing both the new contemporary font and glassware into the on-trade, as serve is a fundamental part of the Aspall quality experience,” said commercial director Geoff Bradman.
The glassware, which has tall sloping sides, will sit alongside the existing Aspall-branded goblets in half-pint and pint sizes.