Carlsberg is promising to deliver 16 sporting legends as part of a new World Cup advertising campaign, under the strapline “Probably the best team talk in the world…”
The brewer is keeping exact details of the TV ad under wraps until it is aired on Saturday 8 May during the Football League playoff coverage on Sky, but appearances from 1966 World Cup winner Jack Charlton, Sir Steve Redgrave and Sir Clive Woodward have been confirmed.
“We have been building up to the launch of this ad for some time now,” said Paul Davies, director of brands and insight. “We have given fans their chance to give an inspiring team talk, now it’s Carlsberg’s chance to give ‘Probably the best team talk in the world.'”
Over 5,000 consumers entered the England team talk competition, which was launched three months ago. The best will get the chance to deliver their inspiring team talk to England players at Wembley.