Categorized | Announcements, News, Non-Alcoholic

Coca-Cola Criticised For ‘Promoting Pulling a Sickie’

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The Coca-Cola Company has faced criticism this week over a label on one of its brands that appears to promote taking sick days from work without actually being ill.

Glaceau Vitamin Water’s labels read: “If you’ve had to use sick days because you’ve actually been sick, then you’re seriously missing out.”

It goes on to suggest staying “perky” and just not going into work.

The Forum of Private Business has been angered by the packaging’s advice and has said that a company as big as Coca-Cola “should know better”.

Coca-Cola claims that the advice was meant to be tongue-in-cheek and was in no way a serious recommendation.

The brand has been in trouble before, with the Advertising Standards Agency (ASA) ruling in October last year that adverts for Glaceau Vitamin Water were “likely to mislead”.

It was found that one of the brand’s adverts could mislead consumers into seeing the drink as nutritionally equivalent or preferable to Brussels sprouts or other vegetables.

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Tuesday, October 24, 12:30 am

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