Responsible for delivering state level plan by hitting the profit target, reinforcing Pernod Ricard USA’s needs and Ways of Working in line with distributor and managing area sales team to execute street level sales and marketing programs in conjunction with the distributor’s selling efforts to achieve the predetermined volume, display, ads, distribution and other related brand selling activities in on and off-premise accounts.
The position requires the ability to evaluate and implement approved programming with key off and on-premise accounts, distributors and the area sales team.
Responsible for assisting division marketing managers in the identification of focus vicinity opportunities by brand and joint key account planning during the annual planning process, and managing reporting District Managers (Dam’s) accordingly.
In coordination with reporting DM’s, ensures that distributor efforts/visits/programs are aligned around target focus vicinities, key accounts and channels, and the overall market.
Ensures training of area sales team and the distributor on Pernod brands and local marketing strategies.
Provides accurate and timely communication of changing field conditions that effect volumes, staffing of distributors and competitors to senior management.
Incumbent maintains and analyzes market data and prepares reports for senior management on both distributor and District Manager performance.
Manages all economic budgets that may be assigned on behalf of the company. Additionally, the incumbent has secondary responsibility to the regional manager for Pernod Ricard USA’s setup and management of pricing, programs, promotional spending and strategies for their area, with the distributor’s management and selling organization.