Hindustan Coca-Cola Beverages Pvt Limited has launched a project to rejuvenate Nemam Lake in Tamil Nadu, southern India.

In partnership with the District Rural Development Agency and award-winning non-governmental organisation Siruthuli, the 1,000-acre lake will be restored in phases using funding of $1 million (£647,920).

A traditional ground breaking ceremony marked the launch of the project in the presence of Thiru Irial Finan, president of the bottling investment group and supply chain at the Coca-Cola Company, and Thiru T Krishnakumar, chief executive officer at Hindustan Coca-Cola Beverages Pvt.

Speaking at the ceremony, Mr Finan said: “As a company that touches millions of lives and communities, we have a responsibility and opportunity to make a positive difference.”

He went on to say that he was pleased to be part of the project as the lake has a “far-reaching impact on the economic and social wellbeing” of its local residents.

Meanwhile, in Europe, Coca-Cola Hellenic Bottling Company has appointed Alain Brouhard as region director.

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