Coca-Cola in India has launched the Limca Book of Records Quiz 2010 following the huge success it enjoyed last year.
The aim of the quiz is to promote knowledge and awareness amongst the young members of the country’s society.
As part of the multi-city initiative, a series of competitions are to take place in 3,500 schools across 100 Indian cities between now and December.
Ricardo Fort, vice-president of marketing at Coca-Cola India, said that Coca-Cola India believes that education is the “basis for social change”.
“As a company committed to sustainability and well-being of communities, we have been contributing in our own small way to the cause of education,” he added.
The Limca Book of Records Quiz 2010 is to take place in three stages: an inter-school round, semi-final round and a national final.
Earlier this month, Coca-Cola India’s cloudy lemonade brand Limca launched a new summer campaign featuring Bollywood actor Hrishitta Bhatt.