Limca – a cloudy lemonade brand in India – is to launch a new campaign for summer featuring Bollywood actor Hrishitta Bhatt.
The Splash of Freshness initiative has love at its core and is based on how Limca can spark romance between two strangers.
Ricardo Fort, vice-president of marketing at Coca-Cola India, which owns the brand, said that Limca does not just refresh consumers physically, but emotionally too.
“The new Limca Splash of Freshness summer campaign takes the magic of water-like freshness to the next level by using romance as a key to emotional rejuvenation,” he added.
Mr Fort went on to say that he believes the campaign will have a “special appeal” to all soft drink consumers.
Last month, Coca-Cola India announced that Agrani Sanskritik Parishad had won the Sprite Gully Cricket Championship Season II.
The team of young budding cricketers from Durgapur, West Bengal beat team Annex, from Kolkata, also in West Bengal, to win in the national finals of the competition.