Nestlé Waters is proud to announce that Nestlé Pure Life spring water will become the Official Sponsor of the Virgin London Marathon. The brand is the newest addition to the Nestlé Waters family and will replace Vittel as the official water supplier of the Virgin London Marathon. The sponsorship will ensure that Nestlé Pure Life remains at the forefront of consumer’s minds, driving category penetration and frequency of purchase.
“The strength of the brand coupled with this great sponsorship opportunity, represents a fantastic chance to appeal to both new and existing customers,” says Rebecca White, Head of Marketing for Nestlé Waters UK.
“We believe that partnering with such an iconic event will provide a gateway for Nestlé Pure Life which will help drive trial and, critically, will raise awareness of the benefits of hydration. We are thrilled to be able to support the 2010 Virgin London Marathon.”
Keeping well hydrated not only helps maintain physical fitness and endurance performance, but also helps maintain concentration and alertness – all of which are critical when training for and running the marathon.
Nestlé Waters will sample 790,000 33cl bottles and will have representatives all across London on the day helping to hydrate the 35,000 runners, 50 of which are Nestlé Waters’ employees who are running for the Marie Curie Cancer Care charity.
Ms White continues, “Nestlé Pure Life has been one of the most successful bottled water launches in the UK over the past five years. As a company, we are committed to listening to consumers and investing in our portfolio of market leading brands so that they are relevant, exciting and offer real sales opportunities for our retail partners.”