A new range of juice drinks designed to go with food will be launched under the J20 brand at the end of May.
J20 White Blend – in two flavours, white grape & kiwi and red grape & blackcurrant – will be priced in line with the rest of the J20 range.
Brand-owner Britvic worked with food and wine-pairing expert Chris Scott on the new variants.
The white grape & kiwi flavour is said to work well with white meats and more savoury and salty snacks, while the red grape & blackcurrant version complements stronger, more complex dishes.
“We are demonstrating our commitment to providing the on-trade with a stream of genuine innovation,” said marketing director Simon Stewart.
“Adult soft drinks continue to offer a big opportunity for pubs that have turned to the category and food to drive their sales.”