A new range of juice drinks designed to go with food will be launched under the J20 brand at the end of May.

J20 White Blend – in two flavours, white grape & kiwi and red grape & blackcurrant – will be priced in line with the rest of the J20 range.

Brand-owner Britvic worked with food and wine-pairing expert Chris Scott on the new variants.

The white grape & kiwi flavour is said to work well with white meats and more savoury and salty snacks, while the red grape & blackcurrant version complements stronger, more complex dishes.

“We are demonstrating our commitment to providing the on-trade with a stream of genuine innovation,” said marketing director Simon Stewart.

“Adult soft drinks continue to offer a big opportunity for pubs that have turned to the category and food to drive their sales.”

Tags | Announcements, J20, News, Non-Alcoholic, soft-juices, uk