Categorized | Announcements, Beer, News

Oakland Raiders Re-sign Bud Light

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The Oakland Raiders have extended their sponsorship agreement with Bud Light.

Under the agreement Anheuser Busch receives permission to us the Oakland Raiders trademarked symbols and images in their marketing. This can range from special cans to cardboard cutouts of Raiderettes as part of a display. As part of this agreement, Bud Light will also be the signed sponsor of the “Raiderville” interactive fan experience at the Coliseum.

Raiders CEO Amy Trask said of the deal, “We are delighted to extend and expand our relationship with Bud Light and we look forward to collaborating on many innovative and exciting programs. We appreciate that Bud Light values the strength of our brand, as we value the strength of Bud Light.”

Anheuser Bush VP of Media Sports and Entertainment Marketing Mark Wright echoed Traks’s sentiment on the strength of the Raiders’ brand, “The loyalty and passion of Raiders fans is the stuff of legends and, through our sponsorship, Bud Light looks forward to adding to the fun of Raider Nation, our association with the Raiders gives us a point of difference for fans at retail when we proudly display the silver and black alongside fan favorite, Bud Light.”

Anheuser Bush created the Bud Light brand as a spin off of their flagship Budweiser in 1982 to compete with the already established Miller Light for the calorie conscious beer drinker market. It is now the best selling beer in America.

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Saturday, July 22, 12:45 am

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